Inukshuk Gift Symbolism

November 21, 2008 – 10:40 pm

Inukshuks

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Inukshuk articles

The inukshuk!

The traditional Inuit marker or inukshuk have become as much a symbol of Canada as the Maple Leaf and the beaver. How did this happen? I had not even heard of the inukshuk until about 10 years ago. The recent buzz around the inukshuk is being established by its use as a corporate incentive award, and of course, it is use as a symbol of the upcoming games to be held in Vancouver. You may have heard some controversy regarding this as the inukshuk traditionally has nothing to do with Vancouver, the north definitely and Canada as a whole for sure, but not specifically Vancouver.

What has made this traditional Inuit inukshuk marker all the rage with corporate programs and meeting planners in Canada? I will tell you, it is the effective message associated with it and the fact that it is in the image of a human, inukshuk means likeness of a person in Inuktitut. A little background, the inukshuk has been used for centuries in the arctic as a marker for direction and caution. This theme can be used nicely when it comes to corporate incentives and awards. The cooperation that is inherent in one person leaving a marker for another to indicate direction or caution speaks directly to the corporate world and the affinity companies feel toward their top employees. It does not hurt that the inukshuk has been produced and packaged very attractively to take advantage of this synergy.

Here is a very attractive sentiment that is attached to the inukshuk.
The inukshuk, created by the Inuit people have acted as guides for travelers in Canada’s north for centuries. The Inukshuks- symbolic landmarks that act in place of a human messenger, they support survival, and give direction and leadership to all who pass by. The inukshuk is hereby given as a memory of your journey and an eternal symbol of the importance of friendship and communication between peoples, companies and countries.”

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